We are an official agent of PRECOLOR, a Czech company that is the world's leading manufacturer of non-organic powdered and granulated pigments, for the Polish market.

Precolor branch enterprise is a division of AGROFERT HOLDING, a.s., specialized in the trade, distribution, development and marketing of inorganic pigments and fillers. The main products are titanium dioxide, iron oxide pigments, litophone, blanc fix, iron sulphate monohydrate, sulphuric acid on the part of sales and mainly the raw materials as ilmenit and sulphur on the part of purchase. Though the company history started only in the middle of the nineties, we made use of a rich experience of the best Czech specialists in trade and manufacture of chemical products.
In relation to the company target, which is the specialization in the distribution of pigments and fillers, in 1996 the company bought the majority share of one of three producers of pigments in the CEFTA countries – of PRECHEZA a.s. This acquisition affected significantly the company initial activities. As part of these activities the company ensured the reconstruction of the acquired producer by restructure of its business strategy, access to the markets and customers up to the gradual optimization of the product assortment. The occurring changes were related both to the customer requirements and predominantly to the development trends in this industrial field. It was a change of the philosophy and the introduction of new production system, based on the trade demands, i.e. the demands of the market and the customer that was crucial for the achievement of permanently high profits. The company has sufficient warehouse and laboratory capacities as well as the technical and application service. Thus Precolor can implement its targets using a highly professional approach and it can really guarantee the quality of the offered goods.
Following this business activity and using financial investments, the company implements the strategic acquisitions according to the intentions of the AGROFERT Group. The company success is determined by the culture of its business environment, which is defined by six elementary principals of its work:

• Creativity
• Dynamics
• Stability
• Reliability
• Ecology
• Effectiveness